Friday 13 June 2014

Android Application Package Kit (APK) Localization



The Android Application Package Kit (APK) is a package format file that is used to install and distribute middleware and application software onto Blackberry 10 devices with operating system version 10.2.1 and mainly for Google’s Android OS. Every Android application is accumulated and packaged in one APK file that contains all of the manifest file, application’s code like .dex files, assets and resources. Actually, Android programs are first compiled in .dex (Dalvik Executable) files that are one by one zipped in to a one .apk file on the device. The .dex files can be built by automatically translating accumulated applications written in Java.

Significance of Android Application Localization

In fact, Google translate has damaged a lot of Android Localization businesses but at a minor scale. Well reputed firms are still opting for dedicated quality localization services. As majority of the world is shifting from desktop screen to mobile screen, one big example is the TED an effective media group for education, design and technology. They are using mercury developed Android app with localization, which is proven to be highly successful in reaching a larger audience around the world. The app is quite effective in developing countries, where most of the people have mobile as the only medium to access internet. TED Android app according to latest statistics has been downloaded nearly 5 million times with almost 50% retention.

Android App Localization Solution

If TED is taking huge advantage of localization then why not every ecommerce business should adopt this approach if they are targeting global audience. There are some languages that are quite popular around the world and businesses can opt for them in order to increase product sales. For example, TED app is localized in 22 different languages and among them the top ten are English, simplified Chinese, Spanish, traditional Chinese, Portuguese (Brazilian), French, Japanese, Russian, Korean and German.


New User Language Trend

Another more interesting thing is the new user language emerging trend. In 2014 among new users, English is ranking behind simplified Chinese and Korean, which indicates that much of the users are coming from the countries other than the traditional Western audience.

If not considered at the start of the design process of your website, app localization can be a difficult task. While setting language dynamic app needs unique character sets, titles, numerous content libraries for various features, buttons, other texts and conceivably the toughest of all is the design from right to left (RTL) writing. Primarily denoted by Arabic and Hebrew languages, right-to-left needs watchful design of every screen in order to make RTL and LTR (left-to-right) languages work fine.

It is quite easy to use free apps and plugins but they surely don’t deliver quality. In order to satisfy audience around the world and convert them in to customers easily hiring APK translation services would be your best choice. As it ensures success rate of product sales on a larger scale and make your audience love your site.

No comments:

Post a Comment