The Android Application Package
Kit (APK) is a package format file that is used to install and distribute
middleware and application software onto Blackberry 10 devices with operating
system version 10.2.1 and mainly for Google’s Android OS. Every Android
application is accumulated and packaged in one APK file that contains all of
the manifest file, application’s code like .dex files, assets and resources.
Actually, Android programs are first compiled in .dex (Dalvik Executable) files
that are one by one zipped in to a one .apk file on the device. The .dex files
can be built by automatically translating accumulated applications written in
Java.
Significance of Android Application Localization
In fact, Google translate has
damaged a lot of Android Localization businesses but at a minor scale. Well
reputed firms are still opting for dedicated quality localization services. As
majority of the world is shifting from desktop screen to mobile screen, one big
example is the TED an effective media group for education, design and
technology. They are using mercury developed Android app with localization,
which is proven to be highly successful in reaching a larger audience around
the world. The app is quite effective in developing countries, where most of
the people have mobile as the only medium to access internet. TED Android app
according to latest statistics has been downloaded nearly 5 million times with
almost 50% retention.
Android App Localization Solution
If TED is taking huge advantage
of localization then why not every ecommerce business should adopt this
approach if they are targeting global audience. There are some languages that
are quite popular around the world and businesses can opt for them in order to
increase product sales. For example, TED app is localized in 22 different
languages and among them the top ten are English, simplified Chinese, Spanish,
traditional Chinese, Portuguese (Brazilian), French, Japanese, Russian, Korean
and German.
New User Language Trend
Another more interesting thing is
the new user language emerging trend. In 2014 among new users, English is
ranking behind simplified Chinese and Korean, which indicates that much of the
users are coming from the countries other than the traditional Western
audience.
If not considered at the start of
the design process of your website, app localization can be a difficult task.
While setting language dynamic app needs unique character sets, titles, numerous
content libraries for various features, buttons, other texts and conceivably
the toughest of all is the design from right to left (RTL) writing. Primarily
denoted by Arabic and Hebrew languages, right-to-left needs watchful design of
every screen in order to make RTL and LTR (left-to-right) languages work fine.
It is quite easy to use free apps
and plugins but they surely don’t deliver quality. In order to satisfy audience
around the world and convert them in to customers easily hiring APK translation services would be your
best choice. As it ensures success rate of product sales on a larger scale and
make your audience love your site.
